The main reasons for the failure of Google Glass

The project arrived in 2012 with great fanfare, but after the announcement and the distribution of 1500 test glasses a couple of months later, Google still didn’t revile an actual date from which on the product can be purchased by everyone. At this time, Google Glass was just available for early adopters and celebrities who had to test and advertise the product. Another issue was the way of informing the customers about the product

The advertisement for the product was fine, but it wasn’t published and spread through the media like a normal ad. If you wanted to know more about the cause or the usage of the product you had to follow Google on several social media platforms to watch/read something about it. That’s why the product was barely known by just a few people around the world and dragged the main attention through Blogs or Newspapers. Google should have spent more time and money in explaining the product and using paid media to inform their possible customers to use the upcoming hype about it. But instead they were waiting for too long with the final release and as the time passed by the possible customers kept losing their interest which lead to Googles action of withdrawing Google Glass from the market.

A short example of what went wrong in the advertisement

This is the video was shown at the first announcement of Google Glass to find investors and retailers. Many concept ideas were shown in the video to point out the possible networking of Google Glass with different services to make life easier.

This is the video published to the public. The video shows a lot for the eyes but very less about the actual functions of the product compared to the first video.