Augmented Vision

Google glasses haven’t been launched, yet already have a grave competitor. The “Augmented Vision” glasses by the BMW group shares the same concept of mixing the virtual world with reality to combine the best of both, in this case particularly the safety in traffic, as the project is connected to the MINI car. It first has been tested in Shanghai and is equipped with 2 cameras on the front to provide three dimensional vision, as well as high-definition displays. Once you have adapted the glasses to your vision, you can admire some incredible features. For example, it scans an advertisement of a restaurant and asks if you would like to travel there, then automatically shows you the way to your destination. It helps you finding a parking spot or even lets you see “through” the car, thanks to cameras on the outer part of the car. This particular feature makes you able to see people you wouldn’t normally see, which is a huge improvement concerning car safety. There are still questions about data safety and if the glasses could possibly distract the driver from traffic. “Augmented Vision” hasn’t been launched yet and still is in testing stage, but we see a lot of potential for the future.

                                          source: youtube.de



http://www.focus.de/auto/neuheiten/datenbrille-mini-augmented-vision-roentgenblick-fuer-autofahrer-so-funktioniert-das-ultimative-gadget-von-morgen_id_4624105.html

Today we met at Café Emaille for brainstorming and group-building. We informed each other about how we want to see our blog evolving. We talked about different topics for example the formal structure of our blog, if we want to include pictures or not, comparison with results from different groups of other courses, if and how we are going to change our blog design/layout. Furthermore we discussed about an article named “Glass got 'too much attention,' says Astro Teller (scientist, expertise intelligent technology) at SXSW (South by Southwest Festival)"[1]. This article covers the problem Google missed in their marketing program of Google Glass. When Google introduced their product on the market people thought it was the final product, while Google did an informal “beta test” on the public. Google allowed attention on the product before it was ready to face it! As the article proceeds Google learned from their mistakes. At the moment they are inventing a self driving car for with they do an enormous amount of pre-tests, even in the streets of California, before launching it.
Additionally we informed the group about the technical set up of Google Glass and some future possibilities like contact lens computers.

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[1] http://www.adweek.com/news/technology/google-exec-blames-google-glass-failure-bad-marketing-163535

Hello world

As a matter of fact googles wearable future device the google glass was removed from the market and is now back in googles innovation lab. But the story of google glass isn’t over, the idea of a computer in front of your eyes which could change the world we know by connecting the digital and the real world even further left its marks. Google Glass made the marketing departments of many companies thinking. How would it be if billboards would show personalized advertising or if advertising would use gamification methods? The technology of Google Glass will make it possible for local restaurants to look at a restaurant and check out their rankings, view their menu, find out if there is seating, and maybe even get a coupon code while standing in front of it. The Glashion App which was already programmed for the google glass scans clothing and will find possible matches on the internet, so basically everything you see which is on sale could be scanned and ordered. By now BMW and MINI presented their own so called augmented reality glass which allows you to merge with your car. You can use all parking assist sensors and cameras without turning your head because they show their information in front of your eyes. You can also use a new innovative way to get the information from your GPS system or interesting tourism information without losing the road ahead out of your sight. These are just examples of how google glass introduced a new way of combining the digital and real world.

This blog will feature how Google Glass could have changed the way of marketing in the future and why its own marketing campaign wasn’t as successful as expected.

But we weill see what the future predicts, we will see through future marketing.