Hello world

As a matter of fact googles wearable future device the google glass was removed from the market and is now back in googles innovation lab. But the story of google glass isn’t over, the idea of a computer in front of your eyes which could change the world we know by connecting the digital and the real world even further left its marks. Google Glass made the marketing departments of many companies thinking. How would it be if billboards would show personalized advertising or if advertising would use gamification methods? The technology of Google Glass will make it possible for local restaurants to look at a restaurant and check out their rankings, view their menu, find out if there is seating, and maybe even get a coupon code while standing in front of it. The Glashion App which was already programmed for the google glass scans clothing and will find possible matches on the internet, so basically everything you see which is on sale could be scanned and ordered. By now BMW and MINI presented their own so called augmented reality glass which allows you to merge with your car. You can use all parking assist sensors and cameras without turning your head because they show their information in front of your eyes. You can also use a new innovative way to get the information from your GPS system or interesting tourism information without losing the road ahead out of your sight. These are just examples of how google glass introduced a new way of combining the digital and real world.

This blog will feature how Google Glass could have changed the way of marketing in the future and why its own marketing campaign wasn’t as successful as expected.

But we weill see what the future predicts, we will see through future marketing.